We're taking practical acts to reach our business goals, and we’re providing advantageous offers to improve people's well-being—all reflecting our authenticity and tangibility.
The Brand Soul of Tanboer
Behind our brand, there is a genuine, sincere spirit that's always craving for the higher reach of excellence and progress in our industry.
Brand Definition
A Tangible and Bold
Explorer of Down Jackets
In the down jacket manufacturing and branding business, we are an explorer heading for the peak.
Brand Slogan
"
Down to the Heart,
It Bursts with Ultimate
Care and Warmth.
"
Down feather is the thing closest to the tip of the bird's heart. It brings intimate warmth to birds like a hug on their chests, bringing them the most tangible care and tenderness ever.
Tanboer, defined as the TANGIBLE and BOLD EXPLORER with a true craftsmanship spirit, is a responsible down jacket manufacturer and brand that dares to dream and practice our values ethically. With the dedication to maintaining the original warmth of down, the flawless details of the finished product, and the highest quality at an affordable price, we are bringing our partners and their end users the best benefits with ultimate care like the down material.
Brand Strategy
The Mid-End Luxury with Friendly Costs
Tanboer is targeting the mid-end down clothing market, the moderate market that not only avoids the pitfalls of high costs in high-end fashion but also fulfills the mass demand for high quality. Below you will find our four essential down jacket series of modest luxury.
Brand Strength
Full-Scope Advanced Design and Fine Craft
With highly professional research and development centers in Beijing, Shanghai and Qinghai, plus our specialized experts, we have the most sophisticated technologies accessible to support a powerful brand.
Our design philosophy has always been based on the needs of different groups, it follows no fixed forms, it’s scientific and flexible, stylish and practical. We have excellent design capabilities to implement the brand promotion strategy.
The meticulous and delicate crafting spirit guides us in our work on the down coat manufacturing details. One simple stitch can reflect the quality and character of our brand —and this is not something we compromise on.
Quality is our brand orientation, the essence, and the principle that no one at Tanboer will ever overlook. With the aim of ensuring high quality, we have established internal standards that are 30% higher than the average criteria.
Brand Resposibility
Care & Warmth with No Boundaries
For years, apart from building up our brand image and value, we are also putting series emphasis on the public welfare business all around the world. As a socially responsible down clothing brand with sustainable insights, we've clearly positioned us as a truthful down coat company bringing tangible love and warmth to people by producing reliable products and providing practical help with no national, regional, or racial boundaries. For more about our CSR approaches and social welfare deeds, please explore our sustainability page.
